From Digital Shelf to Decision Shelf: How Brands Get Recommended by AI Agents

June 24, 2026 | 11 AM ET

AI agents are becoming the new front door to product discovery.

Consumers no longer just search, scroll, or browse. They ask. They delegate. They expect AI agents to compare, filter, recommend, and decide.

For brands, this changes the rules of digital commerce.

Winning in the agentic commerce era will depend on more than content volume or paid visibility. It needs  trusted product data, contextual relevance, and the ability to show up accurately when AI agents make recommendations and purchases

Join Salsify, Azoma and Mars Snacking for a practical discussion on how brands can prepare for this shift — and what it will take to be recommended by AI agents.

In this session, we’ll explore:

• Why AI agents are changing the path to purchase

• What “getting recommended by AI” really means for brands

• How product data, content, and commerce signals influence AI visibility

• Why the digital shelf is evolving into the decision shelf

• How brands can use the “5Cs” framework to prepare for agentic commerce

Who should attend:
Digital commerce, ecommerce, marketplace, brand, content, product data, and retail media leaders preparing for the next phase of AI-driven commerce.