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    Real-World Examples of How Top Brands are Using AI on the Digital Shelf

    AI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like. 

    Learn how fellow digital leaders like Todd Hassenfelt from Colgate and Pam Perino from Ghirardelli approached the same questions.

    They’ll describe their AI journeys and discuss:

    • How they selected assets and channels for their initial tests
    • Results of those trials and the process changes they led to 
    • Learnings they will bring into 2024

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