According to McKinsey, online sales will account for 23% of the beauty market in 2022 and will become the most important channel by 2024. Much of this market growth can be attributed to the rise of new ways to experience products virtually through image, video, and social commerce.
This poses unique opportunities and challenges for cosmetics brands in a fiercely competitive space. What are the best practices for your omni-channel strategy? What is the right pricing strategy across retailers and how does that inform your assortment? How should you organize your product data so that you can take advantage of emerging channels like Instagram, TikTok, Flip!, and new capabilities on Amazon?
Listen to SJ Petteruti, Director of Brand Evangelism at Salsify, and Lindsey Walker Simmons, former Director of eCommerce at Sun Bum, as they discuss these trends and how your brand can take advantage of them.