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    Consumer Research Report: Generational Differences in Shopping Habits

    Dive into the “2024 Consumer Research” report from Salsify for actionable insights on the modern buying journey. Explore the generational differences in buying behavior and the strategies for omnichannel engagement that map to these trends.

    We'll discuss some of the core themes our research reveals, including:

    • How changes in omnichannel shopping behavior are changing the retail landscape;
    • How pre-purchase research is evolving — and why quality product pages are necessary; 
    • Why consumer expectations continue to grow when it comes to quality shopping experiences across all digital touch points; and
    • Insights into 2024 shopping trend expectations.

    Gain actionable insights that you can put into practice in 2024. 

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