Building for the Future: Apex Industrial Automation’s Blueprint for Scalable B2B eCommerce.

Tuesday June 16, 2026 | 11 AM ET

Apex Industrial Automation, a rapidly growing industrial distributor, recognized that its digital experience needed to evolve alongside the business. As the company expanded from a regional player into the mid-market, Apex set out to modernize its eCommerce ecosystem to better attract new customers, support suppliers, and create a more seamless buying experience.

Join Apex’s Director of Marketing & Brand Strategy, Kyle Mesa, along with experts from OroCommerce, Salsify, and Lokion, for a discussion on how Apex built the right digital architecture to support long-term growth.

 The webinar will explore 

• Real-time supplier inventory visibility and product information management

• Customer experience strategy and the integration of commerce

• Product data systems to create a scalable foundation for the future.

Attendees will gain insight into how manufacturers and distributors can modernize their digital commerce experience while balancing operational complexity, data quality, and customer expectations.