Beyond the Traditional Marketing Mix: Staying Competitive in the Age of AI

November 6 2025 at 11:30AM ET

In today’s fast paced commerce landscape, traditional marketing mix models (MMM) struggle to keep pace with the speed, granularity, and complexity. As retail media rapidly becomes a core growth driver, brands face fragmented measurement systems and inconsistent KPIs across retailers. 

By attending this webinar you’ll gain

• An overview of the need for faster, more agile, and GenAI-powered models that unify marketing and commercial data

• An understanding of which MMMs balance macro and micro insights, and enable near–real-time decision-making. 

• Insights directly from brands about how they are using their MMM models today and plan to moving forward.

Register today!

Can’t make it? Register and we’ll send you the recording.