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    Beyond PIM: How to create a broader impact for digital shelf success

    With brands and retailers facing increasing quantities of product data and a multitude of sales channels, effective product information management (PIM) has become a critical component of retail success. In Salsify’s latest Consumer Research Report, 55% of global consumers reported bad product content (i.e. incomplete, incorrect, inconsistent or bad quality product information) as a reason they would not buy a product online.

    Alistair McGurn, Product Owner, Digital Commerce at Edrington, Ilse Goverts van Kesteren, Lead PIM/PXM Consultant at Wunderman Thompson, and Chris Kennedy, Principal Sales Engineer EMEA at Salsify discuss the key steps involved in successfully implementing a PIM and how you can broaden the impact of your PIM solution and amplify your results.

    Key takeaways will include:

    • Why PIM is indispensable in digital commerce and how you can use it to maximise your success on the digital shelf;
    • The benefits of investing in a PIM solution; and
    • Concrete examples from Edrington on how a PIM solution can boost efficiency, reduce time to market and drive ecommerce revenue.

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    Ilse Goverts Van Kesteren Lead Consultant PIM/PXM Wunderman Thompson