Benchmarking the PDP

It’s no secret that high-quality product detail pages (PDPs) are essential when convincing shoppers to purchase your brand’s products rather than a competitor’s, and this is especially true in a context where shoppers visit multiple digital touchpoints before buying. In fact, Salsify’s research found that 58% of global shoppers would choose to not make an online purchase if there was not enough product information provided. 

Salsify and Data Impact have a discussion about the benchmarks that brands should use when optimising their product pages and the correlation between product content and sales.