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    Benchmarking the PDP

    It’s no secret that high-quality product detail pages (PDPs) are essential when convincing shoppers to purchase your brand’s products rather than a competitor’s, and this is especially true in a context where shoppers visit multiple digital touchpoints before buying. In fact, Salsify’s research found that 58% of global shoppers would choose to not make an online purchase if there was not enough product information provided. 

    Salsify and Data Impact have a discussion about the benchmarks that brands should use when optimising their product pages and the correlation between product content and sales.

    Key takeaways will include:

    • The role product content plays in SEO rankings and CTR;
    • How PIM analytics can help product teams save time and money; and
    • Concrete steps brands can take to improve their PDPs

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