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    Unlocking Profit: The Art of Strategic Price Pack Architecture

    In today's competitive market, efficient Price Pack Architecture (PPA) is essential for brands seeking to optimize portfolios, satisfy customer demands, and drive profitable growth. It's not enough to simply have the right PPA; companies must also establish internal processes, roles, and responsibilities. 

    Join Lauren Livak Gilbert, Director of the Digital Shelf Institute and Matthew DeMarsico, Director of Business Strategy & Consulting, for an in-depth look at the strategic principles and practical applications of PPA. 

    In this webinar you’ll leave with a clear understanding of:

    • The definition and scope of PPA
    • Qualities of a successful PPA
    • The importance of integrating a defined PPA process within an organization

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