AI Agents in Industrial: Structuring Product Content for the Next Era of B2B Discovery

For industrial brands, buying is shifting from humans behind the keyboard to procurement managers, facilities directors, and contractors using AI agents to compare specs and prices across suppliers. AI product discovery, from natural language search to autonomous buying agents, demands clean, structured, and fully enriched product data.

Whether you’re a manufacturer or a distributor, if your PIM platform and product content strategy aren't AI-ready, your products risk becoming invisible to modern buyers.

MCR Safety, ARG, Salsify, and impaqX discuss how leading manufacturers and distributors are building the product data foundations needed to drive next-generation product discovery and eCommerce growth.

In this webinar, you will learn:

• What AI agents need from product data: structure, authority, and speed to iterate
  
• How to serve all three discovery endpoints at once: human, digital, and AI
  
• What MCR Safety built to prevent AI hallucinations on technical product specs
• How ARG is using structured product data to power branch sales and AI-driven recommendations
  

Ready to structure your catalog for the next era of B2B commerce?