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    How Toll Roads Cost You on the Digital Shelf

    The cost of toll roads are holding you back. Many brands spend upwards of $100K to simply send product content to retailers. In order to thrive on the digital shelf, your team must stop spending money that can’t be tied back to business outcomes.

    This report details the significant and unnecessary toll road costs that brands face when sending product content to CPG retailers, including Kroger, Albertsons, and Ahold Delhaize. You can use this actionable business case to work with your retailer customers and reallocate trade spend to better drive sales growth.

    You will learn: 

    • Which retailers have exclusive arrangements with technology vendors 
    • What toll roads cost your brand in time and money today 
    • A way forward for brands and retailers to collaborate directly and grow market share

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