Now is the time to empower effective change in your business. Eighty-eight percent of shoppers say they rely on digital product content to decide where to buy. The technology systems of the past cannot keep pace with the detailed, personalized, and contextualized experience consumers demand. The role of information technology is undergoing significant shifts.
This ebook outlines a new approach to product information management: combing true agility and necessary data governance. Product data is a key component of the consumer experience. Static data will leave your business behind in the emerging market of tomorrow. To adapt to digital commerce, businesses must re-evaluate their current ecosystems and update their approach to product information management.