The leading baby products company consolidated its product data — and future-proofed its growth strategy for business in the process.

Mayborn Group had previously managed its digital shelf through a patchwork of different systems cobbled together through manual processes. The inefficiencies made it difficult for Mayborn Group to keep product data up-to-date, resulting in delays and penalties from retailers.

It also meant digital shoppers ran into inconsistencies like product pages looking dramatically different across channels.

The brand needed a system that could support its growth strategy by bringing consistency across its global business to make the digital shelf easy for employees to manage and for consumers to navigate.