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    Case Study

    Mars Consolidates Product Data to Reach Over 200% Ecommerce Growth

    From M&Ms and Skittles to Twix and a multitude of other well-recognized confectionery, food, and pet care brands, some of the world’s most beloved products are made by Mars, Incorporated.
    The multi-billion-dollar organization began a century ago as a small, family-owned candy business. Now, it employs over 70,000 people internationally and has become the world’s leading manufacturer of chocolates, chewing gum, mints, and more.

    Learn more about how Mars uses Salsify to streamline product data across global digital platforms and was able to save 60,000 hours of employee time in 2020, all while boosting its ecommerce growth by 200% globally.

    KEY TAKEAWAYS:
    • The Challenge: Mars wanted to find a way to replicate the in-store experience for its online customers. However, disparate data storage and varied markets made this a daunting task.
    • The Solution: Mars used Salsify to create an "internal Google" and connect to 550 retailer channels.
    • The Result: 60,000 hours of employee time saved and ecommerce growth boosted by 200% globally. 

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