Product Description Template: How to Write Great (Not OK) Product Copy

Learn How to Engage Shoppers and Booster Product Discovery

Customers need (not want) great product content, and this includes product descriptions. Great product descriptions answer questions before they're asked, highlight brand values with engaging storytelling, and ensure customers have everything they need to feel comfortable clicking the buy button.

Writing product descriptions may seem like a simple task on its surface, but top-performing product pages take work.

Download this editable product description template to get a step-by-step guide for writing engaging product copy that drives results. (Plus, you'll also get our helpful style guide and a product page dos and don'ts breakdown.)