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    Consumer Research Report 2020

    Here's What Modern Shoppers Want From Your Brand:

    We surveyed over 1,700 shoppers to gain the latest insights on commerce trends and behaviors, and explore the modern buying journey. Brand leaders can use this to align their marketing and ecommerce plans to what shoppers want in a product experience.

    Our report reveals the latest in shopper behavior and trends for brands trying to win on the digital shelf.

    Key Takeaways:

    • This is the year to test and learn with social commerce
    • The path to purchase is complex and brands need to get control of their omnichannel digital footprint
    • Better product content leads to greater revenue

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    2024 Consumer Research Report: The Modern Buying Journey See Salsify's latest report to get insights into the latest trends and consumer behaviors. Download