The agentic era is officially here, and it’s completely transforming the modern commerce landscape. This isn’t a replacement for the digital shelf you know; it’s an expansion of it.
While your shoppers still rely on the digital and physical shelf, they’re increasingly turning to AI agents for direct advice and product recommendations.
“To win in this next era of commerce, brands can’t rely on manual data management alone. They must be able to influence these autonomous channels. That’s exactly why Salsify is introducing these intelligent platform investments,” says Julie Marobella, chief product officer at Salsify
In part one of this series, we covered how SalsifyIQ and platform AI assistants help your team manage data at machine speed. Now, we look at how to scale your visual content, optimize for AI search engines, automate retailer syndication, expand your retail network, and streamline GDSN validation.
In July, Salsify introduced AI image generation and editing to the Intelligence Suite, opening up a whole new set of content management use cases that AI can support.
Now you can remove backgrounds, change product colors, and create lifestyle imagery with simple prompts.
With Intelligence Suite Image Generation, you’ll have the power to:
Here’s an example in action: Let’s say you need to swap out an image background to meet a retailer’s specific requirements, or you need assets for every color variation in your product family.
Instead of turning to external agencies for routine or minor updates (and paying for them), you can do them yourself in minutes.
Answer engine optimization (AEO) is changing how shoppers discover products — and discoverability is a crucial part of influencing shoppers.
If you want to influence the AI engines that will surface your products, you need deeper, context-rich product content that’s easy for machines to index and teaches them about your products.
Intelligence Suite helps you create this context-rich product content at massive scale. For example, you can now automatically generate Q&A and use case content in Salsify using your existing data, so your products have the foundational content that AI agents are looking for in a structured format that’s easy for them to index.
Salsify Catalog Sites aren’t just digital catalogs: They’re a critical tool used to share your product data with internal stakeholders, retailers, and now AI agents.
That’s why we’re focusing on boosting efficiency for admins and improving the end-user experience.
For admins, it’s faster and easier to scale, which means:
For end users, it’s now easier and faster to find and export products because of:
Additionally, Catalog Sites now feature AEO capabilities that optimize your catalogs for AI crawlers and agents. For example, you can now toggle on a configuration option called “Optimize for Agentic Search” that will auto-generate a Dynamic AI Metadata Package that will publish alongside the Catalog Site, giving the crawler instructions on how to index and interpret your product catalog.
This improves the accessibility and readability of your product data for AI crawlers, promoting faster indexing and greater authority in AI search engines.
All of your optimized content doesn’t make a difference if it never actually reaches your intended target audience — the shopper. And the time it takes to set up a new channel shouldn’t affect where your products actually show up.
That’s why Salsify is introducing Automapping and Auto Fix. Powered by SalsifyIQ, Automapping will instantly connect your data model to retailers’ requirements and take on the heavy lifting of configuring new channels for you. What used to take hours or days will now be ready in minutes.
Auto Fix simplifies troubleshooting issues by recommending fixes to common publishing errors, such as retailer errors, schema changes, and broken property mappings. All you have to do is review the suggestion and approve it, and the platform will take care of the rest.
Essentially, Automapping sets up the channel; feedback monitors what’s broken; and Auto Fix recommends fixes to help you get your content live faster.
This creates a more touchless syndication experience, making it easier to get your content where it needs to go.
Salsify is doubling down on network expansion, continuing to bring down walled gardens and toll roads, and expanding endpoints.
“We’re positioning ourselves to expand connections, unlock new categories, and ultimately create more value for all of our brands, current and future,” says Bryan Fucetola, director of network growth and success at Salsify.
We are now reaching nearly 2,600 endpoints globally, including 7-Eleven, CVS, and Costco, and more exciting connections are coming.
“By continuing to expand these connections and categories and geographies with your support and advocacy, we’re building a network, a truly global network, that drives growth today and positions us all … for what’s next in this agentic era and beyond,” Fucetola says.
Our GDSN validation experience has been upgraded — what was once a reactive, post-publication troubleshooting process is now a proactive pre-sync resolution.
The best part? It’s now live in the platform for per-product and bulk validation if you have a license to GDSN.
Later this year, we’re also rolling out more exciting updates, including:
Enhanced hierarchy visibility: We’re giving you much better visibility into complex product hierarchies by visualizing and configuring them pre-load.
Improved GDSN landing experience: You’ll have a streamlined entry point for all GDSN activities, which means surfacing more of your GDSN info.
Let’s take a brief look at how the data exchange is evolving in the agentic era.
Salsify MCP — a symbolic connective tissue between Salsify and the rest of your systems — ensures your product data and context are accessible to the tools and agents that need it. MCP enables tools like Claude, Copilot, and other systems across your stack to access your product data directly in their interfaces to power deeper, cross-platform AI workflows.
This is what unlocks true agentic execution.
To learn more – and to navigate the agentic era with absolute confidence – remember that you can watch the recent on-demand webinar at any point. Salsify’s Intelligent PXM platform is the foundation for agentic commerce, providing the trusted product data and intelligent automation your organization needs to thrive.
Your product data needs to be discoverable and understandable to AI agents. With Salsify, you’re able to unlock new productivity and capture incremental revenue wherever your buyers shop.
“We couldn't be more excited about where the future's headed, and we really look forward to your partnership and the role we play together to shape the future,” Marobella says.