A Brand's Guide to Product Experience Management

How to engage digital consumers and protect your market share

Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey. This requires a new level of insight and data segmentation on your consumers, as well as the means to reach them at the right time.

Product experience management (PXM) is how brands repeatedly win. Deliver the right content, when and where consumers need it, and you will drive purchases and build trust. 

This guide will prepare you for the transformation needed to grow your sales, protect brand loyalty, and drive internal efficiency in the rapidly evolving digital marketplace.

You will learn about:

  • Why your brand is under attack
  • How to win on the digital shelf
  • How to align your team around product experience
  • What technology requirements will help accelerate your growth
  • How to get started with product experience management
  • The importance of maintaining the buy box across all of your product pages

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.