Report: How Toll Roads Cost You on the Digital Shelf

Make the case to reclaim your brand’s non-working trade spend

cost of content syndication to retailers

The cost of toll roads are holding you back. Many brands spend upwards of $100K to simply send product content to retailers. In order to thrive on the digital shelf, your team must stop spending money that can’t be tied back to business outcomes.

This report details the significant and unnecessary toll road costs that brands face when sending product content to CPG retailers, including Kroger, Albertsons, and Ahold Delhaize. You can use this actionable business case to work with your retailer customers and reallocate trade spend to better drive sales growth.

You will learn: 

  • Which retailers have exclusive arrangements with technology vendors 
  • What toll roads cost your brand in time and money today 
  • A way forward for brands and retailers to collaborate directly and grow market share

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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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