2018 Consumer Research Report

Why Product Experiences are What Win Trust in the Digital Age

consumer research digital ecommerce product experience management

eCommerce hasn’t killed consumer loyalty or trust in brands, it’s just shifted that trust from brand familiarity or visibility, onto more experiential terms. In 2018, particularly for considered purchases, consumers care less about price when a product has demonstrated trustworthiness - they’ve already had a great experience with it, the product content answers their concerns or questions, and there are plenty of positive reviews.

To gain a better understanding of these changing consumer preferences, and where brands have an opportunity to win, this Salsify consumer research outlines survey findings from more than 1,000 U.S. consumers who shopped online at least once in 2017.

Get the full report for data on:

  • What digital content and product page characteristics consumers care about
  • What motivates consumers to pay more while shopping online
  • How consumer preferences differ by product type, and age range

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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