There are many variables that can impact how your product page ranks on Amazon. And the higher you rank the more likely your brands will be found and bought - both on the ecommerce giant itself and other sales channels. Understanding the Amazon A9 Search Algorithm is critical to improving your product sales and building consumer loyalty.
In this 7-minute video, Rob Gonzalez shares a high-level overview of how the algorithm works. You will learn what matters and what doesn't when looking at matching product pages to shoppers' keyword searches. He also explains the variables beyond content than can impact sales rank, including pricing and conversion rate. Ultimately, Amazon puts the consumer product experience above everything else and looks at which pages resonate with shoppers in order to inform keyword rankings.