unpackingDS_podcast

Let's talk through the future of brand manufacturing in the digital age.

JJSchmidt
PODCAST - Unpacking the digital shelf

Interview: Driving Digital Shelf Excellence with JJ Schmidt, Global Product Manager at Mars

The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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suzanne
PODCAST - Unpacking the digital shelf

Interview: Technology that Drives Outcomes with Suzanne Abate from The Development Factory

A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schonthal, Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Peter_Episode1
PODCAST - Unpacking the digital shelf

Roundtable: Fake Reviews and Lord & Taylor Gets Bagged

Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Peter Crosby Headshot Unpacking the Digital Shelf The Digital Shelf Institute Podcast
PODCAST - Unpacking the digital shelf

Roundtable: Giving Thanks at the DSI

From robots to the evolution of ERP, we drop some gratitude for what we think are some of the coolest, best, most significant events in digital commerce in the past year. Featuring host Peter Crosby, as well as all three of the founding members of the Institute: Rob Gonzalez, Molly Schonthal, and Justin King. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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SamGagliardi
PODCAST - Unpacking the digital shelf

Deciding to Win in CPG: Interview With Sam Gagliardi, SVP of Ecommerce at IRI

Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Peter Crosby Headshot Unpacking the Digital Shelf The Digital Shelf Institute Podcast
PODCAST - Unpacking the digital shelf

Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball

Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde issued their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Brian Beck Headshot Unpacking the Digital Shelf
PODCAST - Unpacking the digital shelf

First-Mover B2B Advantage: Interview with Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’

For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, author of "Billion Dollar B2B Commerce," joins the podcast to outline the strategies to show up and stand out on the digital shelf. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Rob Gonzalez Headshot Unpacking the Digital Shelf Podcast The Digital Shelf Institute
PODCAST - Unpacking the digital shelf

Roundtable: Can IDs and Blockchain Stop Counterfeiting?

Our weekly roundtable explores the most pressing news and trends in manufacturing, and we explore counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s new plans to authenticate merchandise with IDs, find out more about the blockchain dress, and learn how one company will let you track your sweater to the exact sheep it came from. Featuring guest host Rob Gonzalez, Molly Schonthal, and Justin King. Guest Host: Rob Gonzalez, The Digital Shelf Institute

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Peter Crosby Headshot Unpacking the Digital Shelf The Digital Shelf Institute Podcast
PODCAST - Unpacking the digital shelf

Roundtable: The Halloween Episode - What's Scary in Manufacturing?

On our weekly roundtable of what's happening in manufacturing, we're talking Halloween — or at least what's scary in manufacturing these days. Turns out, it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Sonesh Shah Headshot Unpacking the Digital Shelf Podcast
PODCAST - Unpacking the digital shelf

Marketing Silos Must Fall: Interview With Sonesh Shah, VP of Marketing and Digital at Bosch Power Tools

To win on the digital shelf, brand and digital marketing can no longer be telling different stories — or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of The Digital Shelf Institute, Sonesh Shah, vice president of marketing and digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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Peter_Episode1
PODCAST - Unpacking the digital shelf

INTRODUCING: Unpacking the Digital Shelf

Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Host: Peter Crosby, Executive Director, Digital Shelf Institute

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