Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde issued their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. Host: Peter Crosby, Executive Director, Digital Shelf Institute
First-Mover B2B Advantage: Interview with Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’
For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, author of "Billion Dollar B2B Commerce," joins the podcast to outline the strategies to show up and stand out on the digital shelf.Host: Peter Crosby, Executive Director, Digital Shelf Institute
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
Our weekly roundtable explores the most pressing news and trends in manufacturing, and we explore counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s new plans to authenticate merchandise with IDs, find out more about the blockchain dress, and learn how one company will let you track your sweater to the exact sheep it came from. Featuring guest host Rob Gonzalez, Molly Schonthal, and Justin King.Guest Host: Rob Gonzalez, The Digital Shelf Institute
Roundtable: The Halloween Episode - What's Scary in Manufacturing?
On our weekly roundtable of what's happening in manufacturing, we're talking Halloween — or at least what's scary in manufacturing these days. Turns out, it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. Host: Peter Crosby, Executive Director, Digital Shelf Institute
Marketing Silos Must Fall: Interview With Sonesh Shah, VP of Marketing and Digital at Bosch Power Tools
To win on the digital shelf, brand and digital marketing can no longer be telling different stories — or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of The Digital Shelf Institute, Sonesh Shah, vice president of marketing and digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results.Host: Peter Crosby, Executive Director, Digital Shelf Institute
Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Host: Peter Crosby, Executive Director, Digital Shelf Institute