Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Due to the COVID-19 outbreak, teams across all industries have been mandated to work remotely, many of whom are doing so for the first time. Ecommerce teams have had enough to worry about — whether that was ever-changing retailer requirements, evolving algorithms, or siloed cross-functional processes.
And now with COVID ravaging the world economy, ecommerce teams also have to work through sudden drops or spikes in demand while balancing the personal impacts of a pandemic.
Teams new to remote working are still finding their footing and it’s critical for brand leaders to empathise with their employees that they are not simply working from home, but they’re doing so while grappling with an unprecedented world epidemic encapsulating our lives.
Guiding a successful ecommerce team during a global crisis requires that employee health and livelihoods remain top priority. Brands also must make a holistic examination of their processes to diagnose any problems or setbacks in operational efficiency and implement changes to correct course.
From the beginning of the pandemic, shoppers swiftly defined food, drink, alcohol, beauty, health, and home categories as essential, increasing overall global digital revenue at the beginning of the pandemic from 12% to 20% YoY, according to Salesforce data.
An unprecedented boost in demand must have added tension to employees’ personal stress during a global pandemic.
The first thing brand leaders must do is check in with your teams. Ask how they’re doing. Ask how their families are. Some of your employees may be struggling while others may be more steadfast, remember that everyone is handling the situation uniquely. Provide support that each individual needs instead of a blanketed system that doesn’t fit everyone’s lifestyle.
Work together with your team members and your retail partners to overcome operational hurdles. While working remotely, or at any time for that matter, has your ecommerce team:
Remote work is likely exposing and aggravating inefficiencies that already existed in your teams, tools, and processes.
Salsify’s Product Experience Management (PXM) platform empowers your team through increased flexibility, speed, and agility, all of which streamline your go-to-market process. Empowering them with a centralised platform can help them eliminate the most habitual ecommerce challenges, improve cross-functional collaboration, and face evolving consumer demand.
Each team is different and the number of roles that make up your ecommerce team will vary. At minimum, these five roles are essential for maintaining ecommerce health and success whether your team is remote or in the office. These roles define, maintain, and execute your team’s strategy.
Establish security protocols to ensure teams are working securely. Analyse whether it’s safe for secure accounts to be accessed on public computers or WiFi. Identify any team members in need of computers, headphones, video conferencing capabilities, and a reliable internet connection.
Without the right tools and processes in place, your team won’t be up to par. Be sure your team can ensure operational efficiency and streamlined cross-functional collaboration. It is absolutely crucial for an ecommerce team to be capable of updating product content from any location.
It’s never too late to outline your roles’ duties and responsibilities. Team members might be feeling directionless right now or unsure of the correct path forward. Steer them back to the best course by clarifying the importance and purpose of their functions.
The Telegraph recommends, “You need to have very clear contractual models in place for remote working. These can be based on time, outputs, engagement, results – but ensure everyone knows what the deal is.” It’s increasingly crucial to make sure that your team knows expectations.
It’s important for your employees to know when they are expected to work or when they’re able to have flex hours. Determine which communication software you’ll implement for meetings and work-related discussions. Everybody should be crystal clear on the workflow and where they fit into it.
It’s important to recognise that everybody in your organisation wants to work and is figuring out their process to do so in an entirely new world. Trust your employees that their work is being completed well and address any issues or mishaps as they arise.
It’s more important than ever to communicate with your team members, but that still doesn’t mean micromanaging. Establish priorities and processes you expect them to accomplish in a timeframe that’s appropriate. And in a remote world, creative ways to motivate your teammates is imperative.
Working through a cloud-based system means your work can be done anywhere, anytime, with complete flexibility. It creates a flexible work environment and during a pandemic, is more important than ever.
When you’re home 24 hours a day, it’s easy to fall out of a healthy work-life balance. While some teammates struggle to remain motivated or find understandable distractions at home, many will have the desire and the ability to work from dawn until dusk. Managers must set clear expectations and working hours, and encourage proper eating, sleeping, and exercise habits. Emphasise that taking breaks was permitted (and necessary) in the office and that remains true at home.
Be cognisant of the number of meetings your team has on schedule. Remote work is quite different now than it was; everyone — kids, pets, spouses, flatmates, you name it — is home and your employees may need solid chunks of time to manage personal responsibilities. Refrain from packing calendars and look for new ways to communicate important messages without needing extensive time for meetings.
This is new to just about everyone — everyone is forging their own path through unchartered territory. Anyone can burn out, anyone can overwork, and anyone can need proper support.
Be the leader that establishes healthy practices, a powerful support network, and clear expectations and you’ll find that building your remote ecommerce team can be just as impactful as when you were in the office.