Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Now more than ever, it’s absolutely critical that brands have the right task force for ecommerce success. Leading a successful brand requires a team with vast industry expertise, strategic foresight, and mature cross-functional capabilities.
But where do brands start as they wade into the ecommerce waters? Brands must have the right foundation in place to build a team that thrives in ecommerce. Before going deeper into the hiring process, you should first explore the roles that make up a successful ecommerce team.
These job descriptions below will guide you through the roles of a successful ecommerce team and provide fundamental understanding of each role’s distinct responsibilities and essential skills.
Job Description #1: Director of Ecommerce
The director of ecommerce will be at the head of your team, guiding strategy, and setting and executing ambitious ecommerce goals. It’s imperative to hire someone who’s experienced, forward-thinking, and analytical to lead your brand to actualising these goals. (Explore a more detailed view of the role and responsibilities of a director of ecommerce.)
Director of ecommerce critical skills and job duties:
Job Description #2: Ecommerce Operations Manager
An ecommerce operations manager will keep your team honest on deliverables. Working as a project manager, your ecommerce operations manager will keep processes running efficiently and track each moving piece in your ecommerce taskforce. This role is critical for the syndication process, as they should ensure that product information is accurately and swiftly shared with retail partners.
Finding an individual with excellent organisational, time management, and communication skills is essential — especially as the importance of timely product page updates will only continue to expand.
Ecommerce operations manager critical skills and job duties:
Job Description #3: Digital Marketing Manager, Graphic Designer, Copywriter
While one individual can manage the other critical roles, creating product content, such as images, videos, engaging copy, and other quality content mediums, can benefit from the support of multiple team members.
The creative marketing side of ecommerce is crucial for creating engaging product experiences, as enhanced content can increase conversion by up to 10 per cent across the majority of categories.
Content team critical skills and job duties:
Job Description #4: Ecommerce Business Analyst
It’s crucial to know the overall success of an ecommerce team rooted in concrete metrics. The ecommerce business analyst will monitor the brand’s objective key results (OKRs), key performance indicators (KPIs), and your standing against your competitors.
Ecommerce business analyst critical skills and job duties:
Job Description #5: Software Developer, IT Manager
Managing the technical side of your ecommerce team is going to benefit from the support of multiple team members. Ensuring enterprise-class technology, architecture, and security requires flexibility, agility, and experience.
Tech team critical skills and job duties:
As organisations progress through their digital transformation, ecommerce and its inner processes must be at the very core of your strategy. You cannot expect a single Ecommerce Manager to make your strategy work. Departments like content, tech, and analytics all play critical roles in the success of your digital strategy. Legacy roles like IT and Software Development are equally important to your process as any forward thinking ecommerce-focused manager. Installing the right team with a holistic approach to the requirements of a successful ecommerce programme is the first critical step to online success.