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Replay
Les besoins des consommateurs sont en permanente évolution. La pandémie a fait office de formidable accélérateur, en particulier pour le e-commerce.
Dans ce contexte Post Covid de retour au “New Norm", le parcours d'achat du consommateur devient plus complexe et plus omnicanal que jamais. La qualité de la data est essentielle pour accompagner cette transformation.
Comment E.Leclerc a déployé une plateforme d'échange avec les fournisseurs avec pour objectifs de simplifier la collecte et de mieux maîtriser la qualité des données produits ?
✨Le 11 mars dernier, lors de la première édition du Retail Data Day (Diamart Connect), dédié aux rôles de la data dans le retail, Xavier GUEDON (Directeur Support & Organisation GALEC - Groupement d'Achats E.LECLERC) au côté d’Antoine DURIEUX, Retail and Network Strategy partagent leurs témoignages.