The past 18 months have accelerated significant change across many facets of daily life. While uncertainty still clouds the horizon in many geo-political and social arenas, we’ve gotten clearer glances into what trends will take hold to shape the future of commerce.
For months, digital shelves were the only playing field where brand manufacturers could engage customers, stress-testing their strategies, architecture, and supply chains. Product data became a critical play in pivoting to address rapidly changing engagement models and customer needs — from supporting brands digitizing their product catalogs (perhaps for the first time) to fueling the content thousands of DIY-home improvers desperately needed.
Whether you’re a longtime PIM user or have a sneaking suspicion it’s a missing building block at your org, rapid changes in the space mean it’s worth taking a fresh look at the market.
Watch our webinar with guest speaker Forrester analyst Amanda LeClair on-demand to hear more about how changing customer expectations and market trends have propelled PIM into the digital spotlight.