Register Now
Request Demo
    Hero Shape

    Driving Digital Shelf Performance With KPIs for Ecommerce [Download]

    Driving Digital Shelf Performance With KPIs for Ecommerce [Download]

    Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

     

    DOWNLOAD CHEAT SHEET

     

    For brands and retailers worldwide, driving digital shelf performance requires thoughtful goal-setting and the careful tracking and measurement of key performance indicators (KPIs) for ecommerce.

    Our new download, “KPIs for Ecommerce Cheat Sheet,” outlines the 12 most important ecommerce KPIs for brands and retailers, empowering you to identify which KPIs can help you best meet your goals.

     

    What Are the 12 Most Important KPIs for Ecommerce?

    Download our cheat sheet to get an easy-to-use, scannable resource for breaking down the basics of what each KPI measures and how it can help you with your unique ecommerce goals based on the maturity of your organization. It also offers helpful formulas to show you exactly how to calculate KPI performance.

    Get breakdowns of the most important ecommerce KPIs, including:

    • Conversion rate;
    • Average order value (AOV);
    • Shopping cart abandonment rate (CAR);
    • Website traffic;
    • Customer acquisition cost (CAC);
    • Customer lifetime value (LTV);
    • Customer retention rate (CRR);
    • Product availability;
    • Return on ad spend (ROAS);
    • Return on investment (ROI);
    • Share of search; and
    • Gross profit.

     

    DOWNLOAD CHEAT SHEET

     

    How Do I Choose the Right Ecommerce KPIs?

    With KPIs for ecommerce, less is more. “Picking the specific numbers that you care about — and focusing on absolutely nailing those — is far more important than having access to every single thing that might happen for your products,” says Rob Gonzalez, CMO and co-founder at Salsify, in his “At the Whiteboard” video series.

    Our cheat sheet breaks down five questions to ask when choosing KPIs for your organization:

    • Does this KPI align with my business goals?

    • Does this KPI align with the maturity level of my business?

    • Does my team have the ability to easily track this KPI?

    • Does my team have the ability to easily measure this KPI?

    • Does my team have the ability to affect the outcome of this KPI?

    Drive Digital Shelf Performance

    With this ecommerce cheat sheet, you can build a digital shelf strategy that allows you to focus on the most important KPIs for the maturity level of your organization. Take action quickly and learn how to drive your performance across the digital shelf.

     

    Salsify Complete Guide to Winning Shopping Experiences Featured Image
    Flower-White

    Complete Guide To Building Winning Shopping Experiences

    Your customers don’t just want to feel satisfied at checkout — they want to be fully engaged. Download our guide for actionable, step-by-step approaches to elevating your customer engagement.

    DOWNLOAD GUIDE

    Written by: Salsify

    Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

    Recent Posts

    Drive operational excellence with an organized and collaborative publishing process

    • Siloed data prevents brands from updating and publishing product content quickly

      Many brands don’t have a solution to easily publish product data, keep up with retailer changes, or address the needs of their consumers.

    • Establish collaborative and automated processes

      Salsify Activation helps brands update product content quickly when requirements change.