To win on today’s digital shelf, retailers need a robust content onboarding strategy that enables the delivery of high-quality content from brands, as quickly as possible.
There’s no silver bullet for fulfilling retailer needs and effectively collaborating with brands—you must work with as many ecosystem partners as possible. Not doing so will put you at risk for missing out on retailer-specific content that is critical to effectively merchandising online.
Salsify partners with major retailers, via non-commercial partnerships, to build solutions for automated content receipt, feedback, and analytics. These partnerships benefits retailers and Salsify customers in the following ways:
Grow assortment as suppliers can more easily send entire catalogs
Increase conversions and annual revenue