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    ON-DEMAND WEBINAR

    Simplifying the Path to Purchase

    Converting Furniture & Household Omnichannel Shoppers

    Online sales in the furniture & home goods category is expected to be about $300B in 2019. However, despite the rapid ecommerce growth, many shoppers still prefer an in-store experience before making their final purchase.

    This omnichannel shopper presents huge barriers for brands and retailers trying to win the sale. Inconsistent brand messaging across channels can make the path to purchase complicated and overwhelming. Even after doing extensive online research, 60% of shoppers still remain undecided on the brand and the retailer from where they will make their purchase.

    Having a consistent digital presence is a massive opportunity for brands. In this upcoming webinar, Salsify’s co-founder, Rob Gonzalez, and Retail Account Manager, Marianne Bowman, will explain how brands can create a seamless path to purchase through tighter alignment with their retailers.

    Register for our webinar to learn:

    • What brands can do to keep up with omnichannel shopper expectations
    • The key product content elements proven to convert more digital shoppers
    • How to remain a consistent partner to your retailers
    • How leading brands are delivering compelling online experiences with innovative strategies

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