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    Top DIY Shopping Trends in Europe

    Stay Ahead of the Competition With the Latest DIY Insights

    For many shoppers in Europe, do-it-yourself (DIY) projects have gained popularity since the start of the pandemic in 2020, leading to notable category growth across many top markets.


    Salsify and research company OpinionWay surveyed shoppers in five top European markets to gain insight into DIY shopping trends. Learn about the six most prominent DIY trends from shoppers in the Netherlands, the United Kingdom, Italy, France, and Germany and information on the importance of building seamless shopping experiences.


    Download this report to learn how to stay ahead of the changing DIY category and take advantage of the rising popularity of online DIY sales.

    What's Inside?
    • Shopper data for Dutch, British, Italian, French, and German consumers;
    • Top six DIY trends across markets; and
    • Tips for building seamless shopping experiences.

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