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    Think Beyond PIM: Industrial Manufacturers

    Business to business (B2B) manufacturers face complex challenges. They must take control of their product content or risk losing credibility — and even visibility — with buyers.

    With numerous distributors and ecommerce sites launching at a rapid pace, product information management (PIM) alone fails to solve this challenge. Manufacturers need a modern content-management solution, purpose-built for the digital shelf.

    Our report digs deep into the most pressing topics for industrial manufacturers, including:

    • How industrial purchasing is changing the industry;
    • Best practices for partnering with distributors to deliver better buying experiences; and
    • Tips for managing product information across all channels — without sacrificing security or control.

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