Best Buy + Salsify: How to Increase Sales With High-Quality Product Content

Best Buy is an enormous opportunity for brands: The retail giant recently reported just under 90% growth for its fourth-quarter online sales (FY21). The new fiscal year will see continued investments that put customers in control of their shopping experiences — complete with a digital-first approach.

The reason for this shift? Shoppers have evolved and engaging product information, such as comparison charts, helpful FAQs, and customer reviews, are no longer nice-to-haves. But for brands, building out this content at scale can be a challenge.

Watch our webinar with the Best Buy team to learn more about building engaging content experiences at scale to take advantage of this new growth. Walk through best practices for creating high-value product detail pages (PDPs), and get insider tips for winning content.