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    The Enterprise Guide to PIM Readiness

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    The shift to eCommerce for B2B accelerated drastically in 2020, leaving digital laggards scrambling to catch up with buyer expectations. Those that adapt quickly stand to gain market share; B2B buyers want digital experiences that mirror consumer experiences, and 81% are willing to pay more for the same product if a supplier has excellent eCommerce capabilities.

    You’ll take away:

    • What is a PIM?
    • Why B2B businesses need PIM solutions
    • What to know before you launch your PIM
    • 6 steps to a successful PIM solution

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