Online trust can earn your brand a premium price on the digital shelf. Our new survey of over 1,800 shoppers uncovered actionable insights into online shopping habits.
For the first time, brand trust outranked positive product reviews as the reason to pay more for products online. The overwhelming majority of shoppers (86%) are willing to pay more online if they trust your brand.
Additionally, 43% of shoppers expect to shop more online after the COVID-19 pandemic. Your brand's digital shelf presence is more important than ever.