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    2021 Consumer Research Report: Build Trust With Shoppers With Top-Shelf Product Pages

    Online trust can earn your brand a premium price on the digital shelf. Our new survey of over 1,800 shoppers uncovered actionable insights into online shopping habits.

    For the first time, brand trust outranked positive product reviews as the reason to pay more for products online. The overwhelming majority of shoppers (86%) are willing to pay more online if they trust your brand.

    Additionally, 43% of shoppers expect to shop more online after the COVID-19 pandemic. Your brand's digital shelf presence is more important than ever.

    Download this 2021 ecommerce report to learn:
    • How shoppers define trust when evaluating a brand online;
    • How shifts to online shopping may have long-lasting impacts on shopping behavior;
    • The most important parts of your product pages, according to shoppers;
    • How to apply shopper insights to your 2021 strategy; and
    • Ten things you can now do to improve PDP performance.

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