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    2020 Holiday Shopping Post-Mortem

    Explore the big takeaways from the 2020 holiday shopping season and what’s next in 2021.

    2020 brought a lot of fear and uncertainty, but with it also came opportunity. While shoppers could have tightened or stopped spending altogether during the holiday season, they increased their spending online.

    This report explores some of the key drivers of this growth:
    • Break down the shopping formats that drove online sales growth.
    • Examine keyword search trends that dominated the holiday season.
    • Peer into the future trends to watch in 2021 and the growth outside of the U.S.

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