Exec POV: Transforming into a Digital-First B2B Commerce Company

Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer, made the strategic decision in 2018 to invest in becoming a digital-first commerce company.

Then came the hard part: making it happen.

Bob Howland became Dawn Foods’ first chief digital officer and has led a cross-functional effort to transform virtually every area of Dawn Foods to serve its customers in the digital age.

Howland shares his blueprint and bruises from the journey toward Dawn Foods’ new and continually evolving digital business. This webinar also features commerce experts Justin King and Peter Crosby of the DSI.