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    Between Two Ferns: Salsify & Bosch

    How home improvement brands can adapt to COVID-19 and win on the digital shelf and brick and mortar

    COVID-19 has placed tremendous pressure on consumers and brands to adapt in order to survive. And it seems they have — eCommerce sales in the home improvement category grew over 66% in 2020, according to DigitalCommerce 360. Does this mean brick and mortar is dead? Absolutely not.

    Sonesh Shah, president of rotary tools at Bosch Tool Corporation, and Kevin Cole, senior director of growth at Salsify, discuss a practical way forward for home improvement brands in the face of today’s changes and tomorrow’s challenges.

    You'll take away:
    • Insights into how COVID-19 has changed the home improvement industry — what’s lasting vs. what’s fleeting
    • Perspectives on turbocharging eCommerce sales while driving brick and mortar success — from an executive responsible for both
    • Strategies to set up your organization for commerce success — the structure, processes, and tools you’ll need

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