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April 21st from 8:00AM - 10:30AM - Eat, Greet, and learn with your fellow executives
Google Headquarters, New York
The consumer's buyer's journey has gone digital.
According to Deloitte, $0.56 of every dollar spent in a store is influenced by a digital interaction.1 Meanwhile, 88% of consumers say that it is product content - feature bullets, images, ratings and reviews - that drive their purchase decision.2 And with the primary growth in retail coming from online sales, the mandate is clear: driving accurate, complete, differentiated product content to market is a competitive must for every brand manufacturer. Is your organization on board?
On April 21st, join us at Google HQ in Manhattan for a morning of expert discussion around how brand manufacturers are prioritizing product content and working with retailers to create great digital experiences and drive sales. Leaders from Google and Johnson & Johnson will share their best practices from the front lines of the battle to deliver the content consumers need to buy. Also, take advantage of the opportunity to network with ecommerce executives in your area who are similarly looking to win in this age of distributed commerce.
Plus, there will be eggs involved. Not just that "continental" stuff.
Space is limited, so register before !
From the front lines of ecommerce.
Anand is a Strategic Partner Development Manager working on Google's emerging Shopping products. He's been at Google for 6 years, and during that time he's had the opportunity to work with both manufacturers and omnichannel retailers. Anand has a degree in Economics from the University of California, Berkeley.
Faisal works at Johnson & Johnson Consumer Inc. in Global Marketing Services, where he is the Senior Manager of eCommerce Strategy. His team is responsible for providing digital education, developing best practices & standards, and building digital capabilities & solutions that can be leveraged and scaled across hundreds of brands globally. Faisal has worked at Johnson & Johnson for the past 16 years. In his prior role, he lead the Digital Marketing and eCommerce team at Neutrogena (a Johnson & Johnson company).
Leading experts from across the digital arena will present lessons learned, results achieved, and actionable insights to drive to success in this new world of distributed commerce.
Peter Crosby, Salsify
Peter will welcome you to the morning with a quick 10 minute download of some important new research on how brands are meeting the consumer demand for product content throughout the buyer's journey. With a USB of charts you can back to make the case for change within your own organization.
Anand Vora, Strategic Partner Development Manager, Google
Winning in distributed commerce means making sure your brand shows up wherever consumers shop. And that’s online. Brands submitting data into Google Manufacturer Center are seeing increases in product discoverability and traffic. Anand will tell you how. He will present an overview of Google Shopping's vision & strategy, share insights on consumer trends in shopping & e-commerce, as well as provide a deeper dive into Google's efforts around structured product metadata.
Faisal Rangwala, Sr. Manager of Ecommerce Strategy, Johnson & Johnson
Faisal will share the people, process, and technology innovations that their global team are using to drive sales on the digital shelf. He will share how they built scalable processes and capabilities which are being scaled globally across the portfolio of brands in an effort to ensure the highest impact, consistency, and levels of quality.
If you're interesting in hanging around for a few minutes, we'll give a quick demo of how leading brands such as Mondelez, Johnson & Johnson, Bosch, 3M, Nine West, Fruit of the Loom and others are using our product content management platform to drive differentiated product content onto the digital shelf.
1 The New Digital Divide, Deloitte University Press, 2016
2 Salsify Consumer Research, February 2016
Google Headquarters, NYC
Thank you for your interest.