How to Meet the Demands of Omnichannel Shoppers
Consumer Research 2022
Consumers in the U.S. and Europe have faced new pressures when it comes to making purchases since the initial COVID-19 outbreaks. Limited in-store interactions, global supply chain gaps, and an atmosphere of increased uncertainty have all raised the importance of accuracy and convenience on the digital shelf for these buyers in the coming year.
We surveyed more than 4,000 shoppers in France, Germany, Great Britain, and the U.S. about their needs and expectations when buying in-store and online. There is an overwhelming demand for convenient and comprehensive omnichannel shopping journeys, trust-worthy brand and product content, and robust product pages that are relevant to a shopper’s needs.
Retailers and brand manufacturers must incorporate all three aspects of a winning commerce experience — the right channels, the right brand content, and the right product detail — into their commerce strategies to be successful in the coming year.
The New Approach to Commerce
There is an overwhelming demand for convenient and comprehensive omnichannel shopping journeys
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4,000
Shoppers Surveyed
The pandemic’s long-term impact
The non-linear omnichannel shopping journey
The value of building brand trust
Shoppers product page expectations
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Survey Methodology
The Nonlinear Omnichannel Shopping Journey
The Value of Building Brand Trust
Shoppers' Product Page Expectations
Survey Methodology
Take Action
The Pandemic's Long-Term Impact