How Leading Non-Food FMCG Brands Build the Best Product Pages Online
Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. As online grocery as a whole continues to grow within the US, it’s critical for brands to stake out strong positions on Amazon now in order to take advantage of this growth and overtake competitors.
On this new battleground, product content matters. Our benchmark report found that regardless of the price point, product pages in the top 10% of sales rank had substantially more reviews, more images, and a broader use of A+ content on average, as compared to poor performers. This analysis is based on content attached to more than 134,000 product pages within the ‘Health & Household’ category live on Amazon.
Download this report to:Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.