For Brands
For office supply brands looking to grow their online sales and market share, bolstering performance across Amazon and Walmart.com is critical. By focusing on the product page elements across the office products category on both retailers, this benchmark data identifies what sets the top-performing product pages apart from the rest in this category, and the differences between Amazon and Walmart.com when it comes successful product page characteristics.
Our benchmark report found that top performing office product pages across both Amazon and Walmart.com are significantly more likely to have enhanced content than poor-selling pages. Across every price point on Amazon, between 35 to 43% of top-selling office product pages have enhanced content. Meanwhile, on Walmart.com, top-selling office product pages have enhanced content at rates roughly twice to 10X that of poor-selling products.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
