For Brands
Chargeback fraud, also known as friendly fraud, happens when a consumer makes an online shopping purchase with their own credit card, and then requests a chargeback from the issuing bank after receiving the purchased goods or services. Friendly chargebacks have increased by 40% over the last two years and the costs often falls back on the brand manufacturer.
This eBook provides you the information and strategies you need to tackle this challenge head on. Learn how friendly chargebacks are impacting your brand’s bottom line and how to put a system in place to stop them.
Learn an actionable set of next steps including how to:
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
