Case Study: Online Luxury Brand Reduces Time to Market from 2 Weeks to 2 Days

Ashford Wound Up with Big Watch Wins by Centralizing and Managing Content More Efficiently

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“Our existing data was all over the place in our old system. Now everything is solid in Salsify.” - Ching Ng, Business Solutions Analyst at Ashford.com

Time means everything to Ashford, a division of wholesale jewelry distributor Mont d’Or. When you buy and sell luxury watches online in more than 120 countries, every day a new product is listed online, is an extra day to sell. Ashford was using a legacy PIM that could not support its vision of moving quickly and providing several quality images for every one of its 60,000 SKUs.

Learn more about how Ashford leveraged the Salsify product experience management platform to:

  • Centralize and manage comprehensive product information and digital assets for an ever-changing inventory of 60,000 SKUs from multiple suppliers.
  • Syndicate on Ashford.com as well as through eBay, Amazon and CJ Affiliates, with more efficiency than ever before.
  • Improve rich media availability by 51% and leverage automatic feeds to keep sale prices up-to-date.
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Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.