Request Demo

    Report: The Winning Elements of Baby Pages on Amazon and Walmart

    How Leading Baby Brands Build the Best Product Pages Online

    The baby products market is unique in a number of ways that directly impact how brands can effectively sell online. For one, nearly every item in the category is shopped as a considered purchase. Parents researching for the best product for their child want clear benefits outlined and exhaustive details, even if it’s for disposable products like diapers. Getting your products found and bought on Amazon and Walmart.com is now critical to growing both sales and market share.

     

    Our benchmark report found that across both retailer sites and regardless of the price point, product pages in the top 10% of sales performance in the category had substantially more images and a broader use of enhanced content on average, as compared to poor performers. This analysis is based on content attached to more than 38,000 product pages within the ‘Baby’ category live on Amazon, and more than 6,500 product pages within the 'Baby' category live on Walmart.com 

    Download this report to:

    • Benchmark your own Amazon and Walmart.com product content against the larger toys and games landscape
    • Understand how top performers on Amazon and Walmart.com use product content
    • Inform future content investments across your digital footprint for Amazon, Walmart.com and beyond

    Download Now