Product Information Management (PIM)

Product Information Management (PIM) helps a brand centralize, manage, improve, and publish product information and digital assets to retailers, marketplaces, and e-commerce channels so shoppers can discover and buy those products.

Get the latest resources for digital success

Product Information Management (PIM) helps a brand centralize, manage, improve, and publish product information and digital assets to retailers, marketplaces, and e-commerce channels so shoppers can discover and buy those products.

At their most basic, PIMs provide a centralized location for companies to access and distribute product information from. Brand manufacturers use PIMs to centralize content from a variety of sources into a database. From there they must invest in bolt-on systems to use and activate that content effectively. Any organization that has a PIM benefits from a number of operational efficiencies that the centralization and enrichment of data brings. These gains are just the beginning of what it takes for a brand to win on the digital shelf.


Salsify & the Future of Shopping

 
growth-4

Digital is Your Growth Driver

bg-circles
By 2023, 58% of US retail sales, roughly $2.9 Trillion, will be digitally influenced* *Forrester Research Read the Consumer Research Report

On-Demand Webinar: 5 New Rules of Online Shopping Expectations

Watch On-Demand

Winning takes continuous effort.

New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win.
Thousands of brands across all major retail & industrial categories trust Salsify with their digital shelf.

Request Free Demo