Product Information Management (PIM) helps a brand centralize, manage, improve, and publish product information and digital assets to retailers, marketplaces, and e-commerce channels so shoppers can discover and buy those products.
At their most basic, PIMs provide a centralized location for companies to access and distribute product information from. Brand manufacturers use PIMs to centralize content from a variety of sources into a database. From there they must invest in bolt-on systems to use and activate that content effectively. Any organization that has a PIM benefits from a number of operational efficiencies that the centralization and enrichment of data brings. These gains are just the beginning of what it takes for a brand to win on the digital shelf.