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Digital Native Vertical Brand (DNVB) is a direct-to-consumer brand that control their supply chain, connect with customers with micro-data and brand values.
DNVBs control their entire brand experience: from sourcing and manufacturing (hence, vertical) to delivering product experiences online (D2C site and social presence) and delivering product to the customer. Many undercut traditional brands by cutting out the middleman by directly sourcing components for their products and creating a highly efficient supply chain. They are agile and obsessed with their particular vertical that they identify as needing of an overhaul to deliver better products and experiences at price points fit for their demographic.
DNVBs are not the same as ecommerce first brands who target numerous verticals, have a wide selection of product offerings across categories and do not always own their supply chain. By focusing on a singular product category and being obsessed with customer experience, DNVBs are able to capitalize on changes in the market quickly, and deliver new products to market quickly.
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