Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Digital Native Vertical Brand (DNVB) is a direct-to-consumer brand that control their supply chain, connect with customers with micro-data and brand values.
DNVBs control their entire brand experience: from sourcing and manufacturing (hence, vertical) to delivering product experiences online (D2C site and social presence) and delivering product to the customer. Many undercut traditional brands by cutting out the middleman by directly sourcing components for their products and creating a highly efficient supply chain. They are agile and obsessed with their particular vertical that they identify as needing of an overhaul to deliver better products and experiences at price points fit for their demographic.
DNVBs are not the same as ecommerce first brands who target numerous verticals, have a wide selection of product offerings across categories and do not always own their supply chain. By focusing on a singular product category and being obsessed with customer experience, DNVBs are able to capitalize on changes in the market quickly, and deliver new products to market quickly.
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