Brands are increasingly selling direct to consumer - especially using digital channels. Through their own websites, marketplaces, and retailer websites, brands take control of their products, content, and inventory by getting closer to consumers via online selling. These strategies unlock great opportunities for growth, but there is so much to learn to really do it well! Learn from Forrester’s Senior Analyst, Emily Pfeiffer, what brands need to know to come out of the gate swinging or grow current digital channels as she explains the “gotchas” no one ever tells you about this tricky business.
This session will cover:
… and more!