Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Collaborate with your suppliers at every stage of omnichannel commerce.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Recorded October 29th
In the past two years at global baby brand Mayborn Group, what it means to be a truly omnichannel brand has been evolving quickly. Ecommerce sales are growing dramatically. Retailer partners are demanding more investments. D2C initiatives are testing and scaling. Turns out, that means that virtually every core element of how a modern omnichannel brand works needs to be rethought.
Watch Chris Parsons, president of the Americas for the Mayborn Group as he shares with Rob Gonzalez and Peter Crosby of the Digital Shelf Institute the ways in which his organization is demolishing silos and reshaping itself for the new digital-first consumer journey.
The importance of blending the traditional understanding of Mayborn’s business operations with their digital operations
How the merger of Mayborn’s marketing and ecommerce teams improved omnichannel performance
How to meet the constant challenge of deploying resources most effectively to maximize value and returns
Why a digital-first omnichannel brand must rethink P&Ls, cost structures, and investment strategies to remain competitive