New Ways to Get Ahead on Amazon Europe


Amazon is the largest online retailer in Europe and is growing at a rate of more than 20% year over year. Every brand knows how important it is to be “on brand” on Amazon - and just how hard it is to keep those product detail pages looking their best. With continual changes to category-specific requirements and competitive dynamics, brands need every advantage they can get to win on the digital shelf.

Recently, Amazon introduced the ability for brands to automatically submit content updates, reducing manual processes and all the time associated with keeping product content fresh on Amazon. For ecommerce teams, this means instead of spending countless hours completing Amazon templates, you can reallocate that time savings towards more strategic tasks necessary for growing your business. In this webinar, Salsify’s resident Amazon experts will discuss the details of these changes and what it means to brands.

This session covers:

  • What is automated content submission?
  • Why is it important for brands to use automated content submission?
  • What are practical ways brands can take advantage of this enhancement?
  • What tools are available to automate content submission to Amazon?

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.