SupplyTech Breakthrough Awards’ managing director recognizes Salsify for ‘breaking down barriers, reducing risk, and enabling brands to move faster with confidence.’
The SupplyTech Breakthrough Awards program attracted thousands of nominations from more than 15 different countries in 2025, and the Salsify Global Data Synchronization Network (GDSN) Data Pool was named the Ecommerce Innovation of the Year for 2025. The program conducts the industry’s most comprehensive analysis and evaluation of the top technology companies, solutions, and products in the supply chain and logistics industry today.
The Salsify GDSN Data Pool embeds master data management (MDM), automated validation, and multi-endpoint syndication into a single solution, enabling brands to enrich, govern, and publish accurate product content to retailers, distributors, and marketplaces worldwide.
Thousands of global brands — including Mars, L’Oréal, and The Coca-Cola Company — rely on Salsify for consistent, high-quality data and the prevention of costly errors and fines. The Salsify GDSN Data Pool helps eliminate duplicate systems and brings supply chain and ecommerce content together.
“Our vision is to unite supply chain accuracy with unbeatable product experiences. Embedding GDSN directly into PXM lets brands manage master data and ecommerce syndication at speed and scale — so they can achieve measurable improvements in data accuracy, packaging compliance, and speed to market.” — Jens Weller, Director of Global GS1, Salsify
The innovation is far from over at Salsify, as we recently announced FeedbackIQ, our AI-fueled capability that dramatically simplifies and accelerates the resolution of data quality issues.
It interprets complex GDSN confirmation of information consistency (CIC) feedback, directly identifies specific attributes that require attention, and eliminates the time-consuming manual troubleshooting that often delays products getting to market.
“By unifying supply chain and commerce content in one platform, Salsify is breaking down barriers, reducing risk, and enabling brands to move faster with confidence,” says Bryan Vaughn, managing director of SupplyTech Breakthrough Awards.